The Gold Coast turned it on once again for GC50 Run Festival 2024 — sunshine, salt air and thousands of runners chasing their personal bests across one of Australia’s most iconic courses. And this year, we were stoked to be part of the action.
From the first steps of the 50km to the final sprints of the 5km, the GC50 was a true celebration of endurance, community and performance. At Benefit Recovery, we’re all about backing up hard efforts with smarter recovery. So naturally, we set up trackside to support runners beyond the finish line.
Our Role at GC50
We brought the recovery lounge to life.
Athletes had access to our Compression Boots throughout the weekend and let’s just say, those boots were busy. From elite runners flushing out lactate after a big performance to weekend warriors looking to bounce back faster, our zone quickly became the go to post race stop.
Why We Love Events Like This
There’s something special about being on the ground at these events. We get to meet the people using our products, hear their stories and witness firsthand how recovery is evolving into a critical part of every athlete’s toolkit, not just the pros.
It’s not just about recovery either. It’s about community. And GC50 delivers that in spades, a professionally run event with heart, soul and good vibes all the way from Burleigh to Broadbeach.
What’s Next?
We’re not slowing down. If you missed us at GC50, stay tuned, you’ll be seeing more of the Benefit Recovery team at events across Australia. In the meantime, keep an eye on our socials for pop-up sessions, athlete stories and product drops that keep your performance (and recovery) on point.
To everyone who ran, cheered, volunteered or came by the tent — thank you. Let’s keep pushing limits, and recovering smarter.
